March 1, 2021
Hole 19 launches Ormonde Jayne: Niche fragrance brand
Renowned for its inspired blending of rare and unique scents, leading British perfumer Ormonde Jayne takes its range of distinctive fragrances to Nigeria; a new and enthusiastic brand audience. For members of the perfume community, fragrance lovers and enthusiast; the launch of this niche brand in Nigeria is a clear indication of Nigerians expanding love for niche luxury fragrances and an affirmation that perfumes are not just fragrances that just make you smell good but also a lifestyle.
Founded almost 20 years ago the brand has brought its scents and ingredients sourced from around the world to Nigerians through leading luxury Solutions Company Hole19 Group. Linda Pilkington is the founder and creative force of Ormonde Jayne, the latest British perfume house to launch in Hole19. Ormonde Jayne started out as a line of scented candles and has now become a renowned perfume house that makes perfumes, bath and body products as well as candles and diffusers. In a working relationship and friendship that spans 12 years, Linda has collaborated with acclaimed perfumer Geza Schoen to bring life to her exquisite perfumes.
Each Ormonde Jayne product has been passionately created by Linda, in collaboration with Geza, and then bottled and packaged by hand at her London studio. Pilkington stated that her goal for Ormonde Jayne was to combine elements which she believes define true elegance: the quality of English craftsmanship, the art of French perfumery and the sensuality and natural harmony of the Orient. We can genuinely say that each fragrance she has created has been true to this goal. Each unique fragrance is mood enhancing and exotic.
Luxury retail power house, Hole19, snagged the exclusive distribution rights for Ormonde Jayne in the country, after a series of talks and meetings both parties reached a lucrative distribution deal. They will distribute signature scents from the brand including Montebaco, Amber Royal, Prive and Qi, a delicate blend of Green Lemon Blossom, Violet, Myrrh and Osmanthus. Alongside this is Ormonde Woman, a signature scent from the brand will also showcase at Hole19.
Hole19 will retail Ormonde Jayne perfumes through Luxury Retailers; Zakaa and Perfums Prive both located in the capital city, Abuja. While the home scents, candles and diffusers are currently retailed through acclaimed Home & Furniture brand, Nettetal, and Luxury retailer, Zakaa Urban. Hole19 is set to expand the retail distribution to 12 key luxury locations in Abuja and 20 key luxury locations in Lagos in the next 18 months. Launches in Lagos, Port Harcourt are scheduled for sometime in the near future. Hole19 would be working with friends of the brand to spread awareness of the great new Fragrance Line.
Ormonde Jayne is available at Perfums Prive, Zakaa Urban, Nettetal and available for nationwide shipping via www.zakaaurban.com