December 8, 2020
Glenfiddich “Where next”; Maverick collaborators
Glenfiddich, the World’s Most Awarded Single Malt Whisky celebrates with exemplary leaders across the globe and in Nigeria through its debut “Where Next” campaign which uses the brand’s stag symbol to encourage consumers to embrace challenges. The idea behind the campaign is that a stag is proud and masterful but must embrace is own vulnerability with the annual loss of its antlers before it grows stronger still. The campaign was created to motivate consumers to challenge themselves with the belief that uncertainty is a possibility and reaching the top is just the beginning.
The chosen leaders and individuals are people that embody the true maverick spirit of passion, boldness, and determination which are all characteristics that remain at the heart of what Glenfiddich represents. A series of opulent and extravagant round table dinners were hosted in honor of the 5 mavericks chosen in Nigeria, these dinners treated guests to an experience with the mavericks sharing their stories of excellence, fastidious dedication and their love for challenges.
As part of the Global campaign Hole19 CEO, Deremi Ajidahun was selected amongst the prestigious mavericks for the Glenfiddich “Where Next” campaign alongside Kene Okwuosa, Group CEO Filmhouse, Dr Kennedy Okonkwo Luxury real estate developer, Nse Ikpe-Etim Actress and Showbiz Impresario, Gbubemi Fregene; Chef Fregz Celebrity Chef.