December 3, 2020
Bell & Ross introduces the BR 01 Cyber Skull
A timeless symbol – It all started in 2009. Bell & Ross likes to break the mould and relentlessly explore new worlds. That same year, the brand made a big impact with the launch of its BR 01 SKULL, which dared to shake up traditional watchmaking codes. Historically, the most formidable fighters displayed their bravery by wearing skulls, both to upset their opponents and to ward off bad luck. The series of SKULL watches by Bell & Ross pays tribute to this experienced and outstandingly courageous military personnel.
Today, B&R is unveiling the BR 01 CYBER SKULL. This timepiece revisits the art of the skull watch. Its design is far from the vintage style usually associated with the Skull, to establish itself in contemporary modernity. Generally speaking, skull watches from the Bell & Ross SKULL family are rather traditional. The new BR 01 CYBER SKULL marks a break with style. It turns a page. Its avant-garde design sends this iconic series into the future. Not only that, the Bell & Ross brand as a whole has launched itself towards an ultra-modern shape. Its case is modelled like the fuselage on an F117 fighter plane. To disappear from the radar and seem invisible, these bombers had faceted fuselages that waves would ricochet off. All their surfaces were faceted, making them almost undetectable to radars.
Bell & Ross has chosen to adorn its CYBER SKULL with black matte ceramic. More than just a colour, the new black matte used on the watch gets its depth from a ceramic used to match its design. Each element of the watch, the case middle, bezel, crown, skull, crossbones, is structured within the many faces that sculpt the surfaces, creating volumes and a 3D image. To escape the radar but attract attention. In the same way an artist creates works that are interpreted in their own way by each person that views them, the new BR 01 CYBER SKULL reveals itself fully through the experience of those who wear it. Like a highly pixelated image, the SKULL reveals several sides of the same reality. Emphasised by its sharp edges, its many facets offer a fascinating play on the multiplication of perspectives, between flat and smooth surfaces.
Behind its provocative, symbolic and artistic face, the BR 01 CYBER SKULL hides the secrets of an automaton watch belonging to the world of Haute Horlogerie. Only perfect mastery of the operation of a mechanical movement could, in reality, conceal the BR-CAL 206 hand-wound movement under the faceted decoration. To make it invisible to the eye, the main plate closely follows the shape of the skull, while the bridges extend up to the four corners of the case, hidden by the tibias. An architecture like this makes the skull appear to float weightlessly inside the case. An impression which is enhanced by the total transparency of the dial, highlighted solely by 12 baton-shaped indices. Only when the watch is turned over is the key to the mystery revealed through the sapphire crystal case-back. In addition to the hour and minute indication, the automaton movement activates the jaw which opens and appears to snigger when the spring is wound. Making up the brain of this skull – which has finally come to life – the balance spring reveals its oscillations.
Not belonging to any set family, the BR 01 CYBER SKULL lays claim to avantgarde Haute Horlogerie. Breaking with tradition, it finds its raison d’être in the rich history of the Bell & Ross SKULLS family which was launched in 2009 and broke traditional watchmaking codes. The symbol of a new generation, the BR 01 CYBER SKULL embodies the story of a successful conclusion. The story of a brand for whom each detail has a meaning and purpose.
Technical specifications – Limited Edition of 500 pieces
Movement: calibre BR-CAL.206. Hand-wound mechanical.
Functions: hours and minutes. Moving skull when wound by hand.
Case: length 45 mm, width 46.5 mm. Matt black ceramic.
Dial: skeletonised. Black ceramic skull. Metal skeleton Super-LumiNova®-filled hour and minute hands and indices. Balance at 12 o’clock.
Crystal: sapphire with anti-reflective coating.
Water resistance: 50 metres.
Bracelet/strap: black rubber.
Buckle: pin. Black PVD* coated steel.
Availability: Now at Bell & Ross’online shop, boutiques and the authorized retailer for Nigeria: Zakaa Luxury.